Snaidero partners with world-renowned designers to create luxury modern kitchen designs. Ferrari designer Pininfarina, international architect Massimo Iosa Ghini and famous Italian designers Lucci and Orlandini have produced beautiful kitchens for Snaidero.
Giovanni Offredi (Milan 1927 – Milan 2007) began designing in 1963. His style was characterised by precise aesthetic-technical analyses. In his approach to industrial design, balance is determined by a careful and incisive ratio of proportions. His design approach underlines the contrast between the dynamic simplicity of the basic outline and the refined nature of the overall defined and finished form. This is why furniture designed by him at a certain point ceases to be pure form and becomes the accomplished expression of an original architectural and artistic vision.
Offredi and Snaidero
The kitchen design partnership between Offredi and Snaidero began in 1984 with the creation of the Krios kitchen range: a kitchen marked by a refined beauty, linearity and design that is still innovative today. Krios is based on the architectural concept of using two colours. The kitchen is characterised by a working strip that pushes forwards – defined by a light colour – and in the background a more receding volume that makes up the accessory surfaces (cupboards, wall units, plinths, etc), defined by a darker colour. The functional element of the handle has a precise formal and structural value. This effect creates a rigid weave of lines by alternating the front and back, while highlighting both the direction and position of the doors.
The innovation of the Krios kitchen project extends to the wood varnishing system whereby transparent or pigmented finishes are sprayed on by hand. The coatings are made from valuable unsaturated polyester or acrylic resins to provide a completely smooth surface that is extremely bright and has no imperfections, almost like a mirror. These are commonly known as high gloss kitchens.
The collaboration with Offredi continued with Kalia kitchens (1986) and Pragma kitchens (1987), followed by the great success that was the Contralto. In 2006 he designed the Kube range, which was awarded the Good Design Award by the Chicago Design Athenaeum Museum.
Kube is the expression of a discreet and measured formal idea. It employs an architecture of intersecting essential volumes that communicate solidity and great functionality. The Kube kitchen is marked by horizontal and vertical forms with precise contrasts in shapes, materials and colours. All this transmits a perception of solidity and long life with a simple and immediately recognisable style.
Dating back to 1930, Pininfarina draws inspiration from its tradition of creativity and innovation. Pininfarina always wonderfully combines futuristic and avant-garde stylistic forms with ingenious technical solutions aimed at improving functionality. This heritage immediately found harmony and communion with those of Snaidero, its exclusive partner for kitchen design since 1990. Twenty years of close and fruitful collaboration has led to projects that have left their mark on the history of domestic design – unforgettable kitchens like Ola, Viva, Idea, Acropolis, Venus and Ola 20.
Pininfarina’s approach to domestic design is truly distinctive. It tends to take a broad approach to communicate a profound sense of innovation in both the formal and functional aspects of the kitchen. This is a kitchen design approach that does not follow fashion, but instead anticipates it. It is an approach with formal implications that are complex and essential, with no frills and always up-to-date with the most modern technologies available.
Pininfarina and Snaidero
Ola, the first collaboration with Paolo Pininfarina (Turin 1958) in 1990, pursued the objective proposed by Snaidero of resolving all the latest requirements of domestic functionality with maximum efficiency. It used the most technologically and ergonomically innovative, functional and avant-garde solutions available. The design, with a strikingly direct and distinctive architectural impact, gave rise to a highly three-dimensional and essential kitchen. It is characterised by such an innovative and rational – and yet communicative – design that it strikes one as an instant classic.
Ola was immediately understood and acclaimed by the public and critics. International market success was followed in 1996 by the Good Design Award, bestowed on Ola by the Chicago Design Athenaeum Museum and the American Building Products Award given by Home Magazine USA in 1997.
Viva, the second kitchen developed in collaboration between the two great brands, was released in 1990. It represented the result of an in-depth study into domestic ergonomics. It focused in particular on the role of the curve, which in the kitchen environment must be both attractive and safe for daily domestic use. In Viva the soft form of the curve no longer follows a transversal movement. Instead, it finds its full expressive power as a dynamic movement from top to bottom.
The main ergonomic feature of the Viva kitchen is its complete lack of corners. This is achieved thanks to its peculiar rounded shape, as demonstrated by the curved shape of the kitchen wall units, as well as the front edge of the kitchen work surface. This in turn is rendered ergonomic by a characteristic anti-spill edge. The curved doors of the base units and wall units are made from specially moulded high-density Baydur. This special polyurethane-based material has just the right properties to allow for the gentle shapes that form the stylistic signature of this prestigious kitchen range. It is a kitchen that is truly alive and, by its natural vocation, able to look to the future – in other words, a true interior design product able to provide high levels of customisation ranging from a decidedly high-tech style to one that is more intimate and familiar.
During the course of his brilliant career, Massimo Iosa Ghini (Bologna 1959) has developed his own specific and highly recognisable style. The characteristic curve and distinct modern taste are found throughout his entire output – from the television set designed for RAI to the accessories designed for Alessi and Mandarina Duck, and from the New York nightclub Bolidò to the main underground station in Hanover commissioned for the Expo 2000. His professional development as an architect has matured by designing architectural spaces, exhibition areas, commercial areas and large urban refurbishment projects. Iosa Ghini applies his concept of full architecture to all types of projects. In essence, this is a formal and functional definition in which the outer surface is seen more as a shell than as a membrane. Using these principles he creates original designs, which are openly inspired by tradition but also indisputably contemporary due to their strong spatial fluidity.
Iosa Ghini and Snaidero
Massimo Iosa Ghini began collaborating with Snaidero in 2000, designing the elegant kitchen Gioconda. He then continued to explore new design approaches with Snaidero, leading to some truly experimental works such as the Fluida, Key West and E-Wood kitchens. The name of his first kitchen design Gioconda (Mona Lisa), seems to evoke one of the most classical and universally-recognisable Italian works of art. However, don’t be deceived by appearances, the inspiration actually comes from the Dada movement. The great artist Marcel Duchamp was able to transform – with dazzling irony and conceptual ingenuity – the great classical work into a great contemporary work with a single stroke, simply by adding a moustache.
The focal point of the kitchen is the hob area, which is clearly a reference to those formal solutions linked to the fireplaces of the past. Here, however, combined with the elements of tradition, we have unexpected and completely contemporary functions. The central island is a furnishing feature rendered functional in every single detail, thanks to the drawers with accessories – bottle rack and suspended rack. In Gioconda, formal and expressive elements that have never been truly forgotten such as the larder and plate rack reacquire strength. At the basis of the design lies the conviction that it is wrong to think of the kitchen as simply a place where food is prepared or as a corner cooking zone. Iosa Ghini therefore conceived of the space as it truly is, both functionally and emotionally, for all of us: the place in the home in which we most want to spend time with our family.